Between 2014 and 2016 I worked closely with @yoga_girl who has the world’s largest yoga-related Instagram account and social media following on YouTube, Facebook, Twitter, and SnapChat. In real life, @yoga_girl is Rachel Brathen – a Swedish native who lives on Aruba.

I photographed her best-selling book, traveled with her to 7 different countries and 9 U.S. states, built a thriving online yoga platform, created thousands of instructional wellness videos, and produced photos and videos for her various social media accounts, as well as for dozens of media outlets. During my time with Rachel her social media following more than doubled to over two million followers on Instagram alone.

— Ben Kane

oneOeight

In 2015 Rachel built a subscription based online platform dedicated to health and wellness called oneOeight.

Starting with a successful Kickstarter campaign which raised over $430,000, I acted as producer and sole content creator for this project from its inception until the end of its first year.

This includes producing, shooting and editing more than 1,100 individual videos for the site, featuring more than 20 world-class yoga and wellness teachers, as well as providing all of the imagery and photographs used for publicity.

View Kickstarter Campaign

Instagram Content

I created hundreds of powerful, attention-grabbing Instagram-ready photos and videos for all of @yoga_girl’s platforms.

Some were time-sensitive and were edited and delivered within minutes, while others helped fill her stockpile of images for times when she needed to post something but didn’t have time or wasn’t in the right place to create her own content.

In addition to her personal account, my work was also used by oneOeight and its other wellness guides, reaching a potential audience of over 4 million people.

The portfolio below contains a sampling of the images I created for all of these various platforms.

View Instagram Portfolio

yoga_girl on YouTube

During the spring of 2015 I traveled with Rachel on her @yoga_girl book release tour. The tour started in New York and stopped at cities like San Francisco, Portland, Austin, Atlanta, Nashville, Seattle, and Vancouver. I covered the tour through both photo and video, and produced tour update videos for YouTube while on the road.

Her YouTube channel features more of the videos I created. Be sure to check out the “Yoga Girl Treasure Hunt” which incorporates footage from her SnapChat feed in a unique way.

See More on YouTube

Impact on @yoga_girl on Instagram

Months Total Project Duration

%

of @yoga_girl's Instagram Posts featured content by Ben Kane

Total Published Images and Videos

Followers Added

In print…

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“yoga_girl” the book

A New York Times Bestseller and published in over 15 languages, I provided the bulk of the images, including the cover. In addition to lifestyle-type photos, I also provided the food photography as well as stylized instructional photos for yoga poses.

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Magazines

I provided cover and editorial images for various publications, including Yoga Journal, Yoga Digest, Elle, Shape Up, Thoughtfully, and more. These shoots were directly contracted by the publications and consisted of new, customized material – not just re-used social media content.