
Between 2014 and 2016 I worked closely with @yoga_girl who has the world’s largest yoga-related Instagram account and social media following on YouTube, Facebook, Twitter, and SnapChat. In real life, @yoga_girl is Rachel Brathen – a Swedish native who lives on Aruba.
I photographed her best-selling book, traveled with her to 7 different countries and 9 U.S. states, built a thriving online yoga platform, created thousands of instructional wellness videos, and produced photos and videos for her various social media accounts, as well as for dozens of media outlets. During my time with Rachel her social media following more than doubled to over two million followers on Instagram alone.
— Ben Kane
Impact on @yoga_girl on Instagram
Months Total Project Duration
%
of @yoga_girl's Instagram Posts featured content by Ben Kane
Total Published Images and Videos
Followers Added
In print…
“yoga_girl” the book
A New York Times Bestseller and published in over 15 languages, I provided the bulk of the images, including the cover. In addition to lifestyle-type photos, I also provided the food photography as well as stylized instructional photos for yoga poses.
Magazines
I provided cover and editorial images for various publications, including Yoga Journal, Yoga Digest, Elle, Shape Up, Thoughtfully, and more. These shoots were directly contracted by the publications and consisted of new, customized material – not just re-used social media content.
